I am an Associate Professor in the College of Communication & Information Sciences at The University of Alabama. I focus on the use of large scale web data in my health communication scholarship, where I study online communities, campaign development, and public health discourse. Current projects include work on health disparities in rural communities; extending theories of online communities of practice in evolving online spaces dedicated to health discourse and risk; social media influencers and their role in brand trust and how that impacts the well-being of individuals, and examining misinformation and disinformation. Additional research lines include examining communication within subcultures of the health and well being of video game and mobile game communities, social dynamics and cues filtered in and fostered/developed within subcultures. I am active within the Health Communication Division and the Japan-U.S. Communication Association at the National Communication Association, and the International Communication Association.
I attended Purdue University where I received my bachelors, masters, and Ph.D. and worked extensively with Dr. Sorin Matei, where I was introduced to computational social science, networks, and virtual worlds. I worked with Dr. Bart Collins at Discovery Park at Purdue, and Dr. James Mohler in the Computer Graphics Technology Department.
I am also an artist and enjoy drawing and painting, video games, and anime.
You can contact me at rkbritt @ ua.edu (remove the spaces).