I am an Associate Professor in the College of Communication & Information Sciences at The University of Alabama (PhD, Purdue University, 2012). I focus on the use of large scale web data to inform health communication campaigns. My work in recent years largely uses computational methods and qualitative methods in my research (largely through text mining). Current projects include work on health disparities in Alabama, online communities of practice, social media influencers and their role in brand trust– and how that impacts the health and well-being of individuals. Additional research lines include examining the subculture of video game and mobile game communities, narrative influences of fan participation and social dynamics in online subcultures.
I enjoy web design and art to help design apps, web sites, and social media to promote public health. I teach these concepts in my classes and collaborate with community and state partners, such as state health departments, non-profit organizations, clinics, and other organizations.
I am also an artist, and actively enjoy drawing and painting, and video games (especially a good RPG). You can find me on Instagram and Deviantart. I update my Instagram account with works in progress, sketches, paintings, and occasionally short videos of timelapses.