Screen Shot 2022-06-20 at 5.02.40 PMI am an Associate Professor whose research centers on health communication and computational social science. In my research program, I seek to address issues associated with health equity in rural and underserved communities; to understand the organizational and social support processes of online communities, multimodal activities (networks, social influence through campaign messages, promotion via branding); new media technologies to determine and evaluate information, access and behavior and practices through their evolution, temporal factors and linguistics. I am interested in addressing the social nature of messages that diffuse across networks, the disruption that occurs from organizational to individual levels and how to design interventions and campaigns to improve health behaviors (e.g., vaccine uptake). I define myself as a health communication scholar invested in computational social science, whose work examines social networks and organizations, knowledge sharing and the production of social change, seeking to address issues to improve our society at large. I tend to be interested in the use of large web data, network analysis, NLP, and AI/ML.

I am located in the Department of Journalism and Creative Media, housed in the College of Communication & Information Sciences at The University of Alabama (Ph.D., Brian Lamb School of Communication, Purdue University, 2012) and a Faculty Fellow at the Alabama Life Research Institute, where you’ll find my office in the Northeast Medical Building. 

My work is highly collaborative: I work with the Institute for Communication and Information Research. I am an Affiliate Faculty with the Public Opinion Lab, Affiliate Faculty with the Alabama Water Institute, and the UA Cyber Institute AI/ML Group.  I am affiliated with the Center for Youth Development and Intervention, and a member of the Alabama Reddit Research Group. I am a member of the Alabama Rural Health Association.

Professionally, I am active within the Health Communication Division and the Japan-U.S. Communication Association at the National Communication Association, and a member of the International Communication Association in the Health Communication Division and Computational Methods Interest Group.

My partner is an outstanding scholar; Dr. Brian C. Britt, Associate Professor and Associate Director of Data Analytics in the Public Opinion Lab in the College of Communication & Information Sciences.

Please visit the web site of my doctoral students: Suyu Chou, Raka Chakraborty, Andrew J. Morris.

Where to Find Me