I am an Associate Professor in the College of Communication & Information Sciences at The University of Alabama in health communication. I focus on the use of large scale web data to examine health discourse and dynamics of structure and temporal features in online spaces. My current projects include using these approaches to seeking solutions to health disparities in Alabama; extending theories of online communities of practice; examining social media influencers and their role in brand trust and associations with health. Likewise, my research examines the role of cultural phenomena and its connection to public health discourse, such as online subcultures including video game conversations and social dynamics.
Much of my work is collaborative in nature, with fellow faculty and students across departments, colleges, and other universities. I enjoy collaborating with community and state partners, such as state health departments, non-profit organizations, clinics, and other organizations.