Current Projects

Multimodal social networks, communities and health crises  

Absolute activity on r/grandorder subreddit
Absolute activity on the r/grandorder (non-health) subreddit representing the corpus of posts and comments from 2016-2018, representing topical evolution over time.

This research examines how discourse surrounding health topics evolve in social networks and communities. It considers the temporal and structural features of platforms, the governance and ethical concerns in how health challenges are communicated. The topics I am examining in this line of work include issues associated with human behavior in response to a specific health crises, events or recurrent issues. It addresses challenges of communication surrounding among rural and underserved communities to inform intervention development, focusing on linguistic cues, nonliteral language, emotional appeals, and the role of AI/AR in decision making.

Britt, R. K., Britt, B. C., Panek, E., & Lee, J. (2022, in press). Communication expressed on the COVID-19 subreddit in the midst of a global pandemic. Health Communication. 

Britt, B. C., Britt, R. K., Hayes, J. L., Panek, E. T., Maddox, J., & Musaev, A. (2020). Oral healthcare implications of dedicated online communities: A computational content analysis of the r/dentistry subreddit. Health Communication. doi: 10.1080/10410236.2020.1731937

Britt, B. C., & Britt, R. K. (2020). From waifus to whales: The evolution of discourse in a mobile game-based competitive community of practice. Mobile Media & Communication. doi: 10.1177/2050157920934509

Britt, R. K., & Englebert, A. M. (2019). Experiences of patients living with inflammatory bowel disease in rural communities. Qualitative Research in Medicine and Healthcare, 3, 40-46. doi: 10.4081/qrmh.2019.7962

Britt, R. K., & Doss, E. F. (2019). Conceptualizing endometriosis in the r/endo subreddit: A text mining and unsupervised analysis of communication. Manuscript presented at the annual conference of the National Communication Association, Baltimore, MD.

Group organizing & technology and mass-understanding of distributed work   

This line of research is twofold; first it examines how informal groups develop into organizations and ultimately have an impact on the adoption of digital affordances and social support. Second, given the use of CMC by lay publics, this line of research also maps out an agenda for research addressing health challenges through distributed work identifying the systems and scholarship in health and technology.

Britt, R. K., Franco, C. L., & Jones, N. (2021). A meta-analysis of health communication studies on Reddit. National Communication Association– Health Communication Division.

Britt, B. C., Britt, R. K., Hayes, J. L., & Oh, J. (2021). Continuing a community of practice beyond the death of its domain: Examining the Tales of Link subreddit. Behaviour & Information Technology. doi: 10.1080/0144929X.2020.1797173

Britt, R. K., Maddox, J., Kanthawala, S., & Hayes, J. L. (2020). The impact of mHealth interventions: Improving health outcomes through narratives, mixed methods and data mining. In J. Kim & H. Song, Eds., New Technologies for Health-related Cognitive and Behavioral Changes. Elsevier.

Information, affect and cognitive processes from social media influencers through network analysis and large scale data sets

Influencer Graph
Centralization scores for networks corresponding to each influencer in Britt et al., 2020.

I am studying the role of social media influencers (SMIs) and the evolution of networks on the lay public. In recent work, this involves examining the emotional impact of medical influencers on the public. I also examine how SMIs shape decision making processes of their audience (e.g. purchasing intent) which enhances understanding of information sharing and the formation of new networks and organizations that form surrounding SMIs. I am particularly interested in the role of affective and cognitive processes in understanding SMIs.

Britt, R. K., Hayes, J., Britt, B. C., & Park, H. (2020). Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers. Journal of Interactive Advertising. doi.org/10.1080/15252019.2020.1763873