Current research involves developing health communication campaigns through examining public discourse on large scale web sites/big data (by users or organizations). This helps to inform the design of campaigns and evaluation process . The teams I lead and work with interdisciplinary and include faculty from Communication Studies, Computer Science, Advertising & Public Relations, Journalism and Creative Media, and others. I work with the Institute for Communication and Information Research and Public Opinion Lab at the University of Alabama.
Funded grant projects include National Institutes of Health/NIMHD, the National Communication Association Advancing the Discipline Grant, Experiential Learning Awards (university level), Women & Giving Foundation (South Dakota Foundation), SEED Startup Funding, UA-RGC, University of Alabama-Strategic Funding, among others.
Select Publications (Please request CV for additional publications)
Britt, B. C., & Britt, R. K. (in press). From waifus to whales: The evolution of discourse in a mobile game-based competitive community of practice. Mobile Media & Communication.
Britt, R. K., Hayes, J., Britt, B. C., & Park, H. (2020). Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers. Journal of Interactive Advertising. doi.org/10.1080/15252019.2020.1763873
Britt, B. C., Britt, R. K., Hayes, J. L., Panek, E. T., Maddox, J., & Musaev, A. (2020). Oral healthcare implications of dedicated online communities: A computational content analysis of the r/dentistry subreddit. Health Communication. doi: 10.1080/10410236.2020.1731937
Anderson, J., Britt, R. K., Britt, B. C., Fahrenwald, N., & Harming, S. (2020). Memorable conversations after exposure to culturally-targeted campaign to increase living kidney donation and transplant among Native Americans. Qualitative Health Research., 30(5), 679-692. doi: 10.1177/1049732319882672
Britt, R. K., Maddox, J., Kanthawala, S., & Hayes, J. L. (2020). The impact of mHealth interventions: Improving health outcomes through narratives, mixed methods and data mining. In J. Kim & H. Song, Eds., New Technologies for Health-related Cognitive and Behavioral Changes. Elsevier.
Britt, R. K., & Englebert, A. M. (2019). Experiences of patients living with inflammatory bowel disease in rural communities. Qualitative Research in Medicine and Healthcare, 3, 40-46. doi: 10.4081/qrmh.2019.7962
Musaev, A., Britt, R. K., Hayes, J., Britt, B. C., Maddox, J., & Sheinidashtegol, P. (2019). Study of Twitter communications on cardiovascular disease by state health departments. IEEE International Conference on Web Services, 1-8.
Britt, R. K. (2019). Teaching news design and data visualization. Syllabus: Journal of Teaching,8(1), 1-11. ISSN: 2163-3177.
Britt, B. C., & Britt, R. K. (2019). An examination of factors underlying HPV vaccine adoption: The roles of gender and terminology. North American Journal of Psychology, 21(3), 475-502.
Britt, R. K., & Englebert, A. M. (2018).Behavioral determinants for vaccine acceptability among rurally located college students. Health Psychology & Behavioral Medicine, 6, 262-276. doi: 10.1080/21642850.2018.1505519
Britt, R. K. (2018). An evaluation of an interpretive, guided mobile tour. Journal of Interpretation Research, 22(2), 65-69.
Collison, B., Browne, B. L., McCutcheon, L. E., Britt, R. K., & Browne, A. M. (2018). The interpersonal beginnings of fandom: The relation between attachment style, trust, and the admiration of celebrities. International Journal of Personal Relationships, 12, 23-33. don: 10.5964/ijpr.v12il.282
Britt, R. K. Britt, B. C., & Anderson, J. (2017). Theoretical implications addressing rural college students’ organ donation behaviors. Journal of Health Psychology, 22(5), 650-660. doi: 10.1177/1359105315611953.
Britt, R. K., Collins, W. B., Linnemeier, G., Wilson, K., & Englebert, A. M. (2017). The role of the eHEALS scale and its relation to college students’ maintenance of health issues today: A study guided by the theory of planned behavior. Journal of Medical Internet Research, 19(12), e392.
Britt, R. K. (2017). Online social support processes for patients of Crohn’s disease and Ulcerative Colitis. Health Communication, 32(12), 1529-1538. doi: 10.1080/10410236.2016.1234539
Britt, R. K., & Britt, B. C. (2016). The need to develop health campaigns for obtaining the HPV vaccine in rural and medically-underserved college campuses. Education & Health, 34(3), 74-78.
Britt, R. K., & Hatten, K. N. (2016). The development and validation of the eHealth competency scale: A measurement of self-efficacy, knowledge, usage, and motivation. Technical Communication Quarterly, 25(2), 137-150. do: 10.1080/10572252.2016.1149621. Top Paper awarded at the Central States Communication Association; Best Article for Research in Technical and Scientific Communication, Conference on College Composition and Communication.
McCutcheon, L., Browne, B. L., Rich, G. J., & Britt, R. K. (2016). The relationship between attitudes and the five factor personality inventory: A brief report. North American Journal of Psychology, 18(3), 525-532.
McCutcheon, L., Browne, B. L., Rich, G. J., Britt, R. K., Jain, A. …Srivastava, S. (2016). Cultural differences between Indian and U.S. colleges students on attitudes towards celebrities and the love attitudes scale. Journal of Studies in Social Sciences, 16(1), 24-44.
Britt, R. K., Collins, W. B., Linnemeier, G., Wilson, K., & Englebert, A. M. (2015). The role of eHealth literacy and the HPV vaccination among young adults: Implications from a planned behavior approach. Communication Research Reports, 32(3), 208-215. doi: 1080/08824096.2015.1052963.
Britt, R. K. (2015). Participation on celebrity gossip blogs: A study of celebrity attitudes and gratifications. North American Journal of Psychology, 17(2), 383-396. Top Paper awarded at the National Communication Association.
Britt, R. K.(2015). Effects of self-presentation and social media use in the attainment of beauty ideals. Studies in Media and Communication, 3(1), 79-88. doi: 10.11114/smc.v3il.705
Britt, R. K., Hatten, K. N., & Chappuis, S. O. (2014). Perceived behavioral control, intention to get vaccinated, and usage of online information about the HPV vaccine. Health Psychology and Behavioral Medicine, 2(1), 52-65. doi: 10.1080/21642850.2013.869175.